NO SOUND IN SPACE, Music Production Studio.
(Music producer and Sound engineer assistant & Observer)
In August 2020, I had a chance to do an internship at No Sound in Space studio which is a music production studio, run by Tum Monotone or Sathapat Teeranitayapap, who was a member
of the band, Monotone, under the Bakery Music label.
During this internship, I was inspired by the creative process of music-making and technical know-how. The experience allowed me to explore music composing, recording and sound mixing in more professional approaches, such as complex mixing techniques, positioning instruments when recording, track arrangements, and hardware usage. For example, the "doubling" vocal lines reinforce the fullness of the main vocal and give it more presence in the mix. I also explored "Sidechaining" for drums which creates the harmonising dynamics of rhythm sections. I gained a lot of depth knowledge about applying EQ to tracks by studying frequency ranges. Most importantly, I learned how to operate dynamic control hardware, such as a compressor, which allows elements in a track to interact with each other more smoothly.
Furthermore, I was allowed to observe in detail pitching skills. We must be able to take in those comments and make suggestions. As the clients collaborate in the production and fine-tune their expectations around what is possible and the better alternatives, the practice pushes the boundaries and the quality of the work even further.
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Universal Music Thailand Fixed Playlists
Fixed Playlists launched by Digster Thailand, under Universal Music Thailand.
(Operator, and Creator)
I was assigned to select songs under the UMG record label and compile them into playlists. In each one of them, I had to create themes. Songs must provide atmosphere and aesthetics for listeners to resonate and relate with their particular moments and moods. In a playlist, I also had to build cohesive emotions and vibes throughout the set. They were pretty problematic at first because I had to research songs under the license of UMG; besides, some artists under the record label do not allow their songs to be mixed in the compilation playlists. Therefore, I had to be very meticulous due to various conditions. It took time for me to learn and remember all of that.
“Late Lights Vol.1” was launched by Digster Thailand, the editor and distributor working under UMG. It has 587.09K streams, reaching an all-time high impression of all the UMT playlists.
More fixed playlists That I created
The playlists I created resembled compilations of songs designed to boost the performances of newly highlighted songs or boost the rating of artists whom audiences were catching.
As a digital operator
My job and responsibilities also include optimizing artist channels/pages on important Digital Service Providers (DSPs), displaying the artist's personality following marketing guidelines, and making artist materials accessible to users. Plus, I worked with the Digital Operations Officer team, who are experts in this field, to launch more music streams on DSPs, such as creating online compilation albums of songs and updating curated playlists to attract users on Spotify, Apple Music, Joox, TikTok, etc. Finally, I must collaborate cross-functionally with the Marketing team to develop digital campaigns with DSPs domestically and regionally.
These are some artists that I was assigned to operate, optimize, and supervise their channels. I had to release their new content and make their pages up to date.
This is one of the playlists that I had to adjust weekly to boost ratings for artists who were responding to upcoming trends and were prioritized at that moment.
